Entertainment is big business today, and creating an immersive experience is something all sorts of developers are working toward. One of the places where this can currently be seen is in the hobby of gaming. As users request new features and abilities, companies search for ways to make the experience more immersive. But do immersive gaming technologies have implications for business and industry in unrelated fields — such as finance, legal, manufacturing, and real estate?
Immersive Gaming Speed and Connectivity
In the world of immersive gaming, superior Internet connectivity means low-latency and high-fidelity graphics (read: “ultra fast”) are becoming commonplace. More realistic gaming makes users feel a part of the gaming environment. With the use of a headset, games can mirror the user’s physical movements and display them in the game. But what else can be done with this technology?
Augmented Reality and Virtual Reality
While gaming might be the most recent sector to break free from corded computing, it’s unlikely to be the last. Augmented Reality (AR) and Virtual Reality (VR) make it possible for users to interact with experiences that are separate and disparate from their actual physical surroundings. Think of it like playing golf on a course – but being able to do it from a living room.
Immersive technologies such as AR and VR have implications and benefits for business that are almost as broad in scope as the mind can conceive. Imagine creating realistic and safe simulations in the office, with a client, or in front of a prospect that are cost-effective to implement. The technology can be used to improve training experiences, move buyers along in the buyer’s journey, and increase brand awareness.
AR and VR can let customers try a product before purchasing it; a virtual test drive can effectively increase engagement, amplify awareness of your brand, and attract new customers or clients; all sorts of businesses could create training experiences and “learning libraries” for the benefit of new employees, or to teach new skills.
Imagine placing employees into virtual scenes that replicate a job position, or building personalized learning experiences to help people prepare for presentations, learn new surgery techniques, or prepare for a court appearance — what else can you imagine?
Final Thoughts
The technologies that are being developed today for the gaming world provide a limitless frontier with benefits and implications that go well beyond the hobby of gaming. These developing technologies are being expanded at such a rapid pace that it becomes easy to envision their potential contributions in business and industry.
