Data – it’s your single most valuable business asset. With the right data, you can make informed decisions. You can reach specific audience segments with targeted messages. You can discover what your audience is doing online, where they’re spending their time, and what your competitors are doing that you can do better. However, in an […]
Tag Archives: data management
Why Data Management and Data Governance Are Critical to SMBs Data is critical to all parts of an organization, everything from sales to HR to finance. But it’s not only about having large amounts of data — it’s about ensuring that data is accurate and leads to good business decisions. Without data governance in place, […]
